17 April 2024

What you can study with the New Zealand School of Export

The School delivers two internationally accredited professional qualifications - the Certificate and Diploma of International Trade.  On completion of the Diploma, you are eligible to apply for the Global Trade Professional (GTP) designation.

To read more about the Accrediting body - IATTO - click here: International Association of Trade Training Organisations.

Certificate of International Trade

The Certificate of International Trade comprises four highly practical modules that focus on the fundamentals of international trade:

Certificate of International Trade
Module 1 - Global Business Environment
Module 2 - International Trade Research
Module 3 - International Marketing
Module 4 - International Trade Logistics

Successful completion of a further four modules results in the award of the Diploma of International Trade:

Diploma of International Trade

Diploma of International Trade
Module 5 - International Trade Finance
Module 6 - International Market Entry Strategies
Module 7 - Legal Aspects of International Trade
Module 8 - International Trade Management

Modules are designed to be studied sequentially as each one builds upon the knowledge and skills developed in previous modules and once completed, you are eligible to apply for the Global Trade Professional designation.

You can begin your study for the Certificate and Diploma of International Trade at any time.  For details of what is covered in each module, read on or download our information pack:

New Zealand Residents:Information Pack.pdf(859.41 KB)  International Residents: Information Pack - International.pdf(821.58 KB)


Module 1: Global Business Environment

As global trade barriers come down, New Zealand companies must learn to compete internationally. Global Business Environment will introduce you to the fundamentals of International Trade. You will cover:

  • Studying the Diploma
  • The Big Picture
  • The Global Business Environment
  • New Zealands Place in the World
  • Getting ready to export
  • The International Business Plan
  • Travelling overseas
  • Preparing for the future


Module 2: International Trade Research

Research in business is all about asking the right questions in order to get the information you need to make the best decisions. True business success in international trade depends greatly upon getting accurate and reliable information, so that you are not left wasting time, effort and money which would have been better spent on other thing such as developing an in-depth understanding of your target markets. You will cover:

  • Introduction to International Trade Research
  • Planning the Research Process
  • Defining Research Objectives
  • Evaluating Export Opportunities
  • Data collection
  • Using the Internet
  • Analysing the Date
  • Market Intelligence
  • Competitive Intelligence
  • Management Information Systems for International Trade
  • Applying Trade Research: Products and Processes
  • Applying Trade Research: The Promotional Strategy
  • Evaluating Opportunities
  • Research Support for Foreign Direct Investment

Workstation up-close

Module 3: International Marketing

Marketing is the part of your business that focuses on the customer, including finding out what they want from you and your company (if anything). Nowhere is marketing more important than in the global marketplace where competition is fierce. You will cover:

  • The Principles of Marketing
  • Domestic vs. International Marketing
  • The International Marketing Plan
  • Market Research and Market Access
  • Cultural Considerations in International Marketing
  • Political, Legal and Regulatory Considerations in International Marketing
  • Marketing the Right Product or Service
  • Personal Selling Abroad
  • Mass Marketing Abroad
  • Pricing and Marketing
  • Enhancing the Marketing Effort
  • Marketing Services


Module 4: International Trade Logistics

International Trade Logistics involves the physical steps taken to get your products to market. During this module you will learn about the crucial interplay of the export team, documents, preparation and transportation in getting the goods from the seller to the buyer. You will cover:

  • The Role of Logistics Management
  • Logistics Strategies and Planning
  • Supplier Relationships and Importing
  • Inco terms, Standards and Regulations
  • Transportation Management
  • Freight Forwarders and Cargo Insurance
  • Advanced Logistics Processes
  • Inventory Management
  • Export Procedures and Order Processing
  • Trade Documentation
  • Shipping and Delivery Procedures

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Module 5: International Trade Finance

Financing plays an essential role in international trade. International Trade Finance will take you through complex ventures and will show you how to secure financing. You will cover:

  • An Introduction to Trade Finance
  • The Financing Presentation
  • Trade Finance, Risk Analysis and Risk Management
  • Foreign Exchange Rates
  • Export Costing and Transaction Viability
  • Payment Methods and Short-term Financing
  • Factoring
  • Understanding and Processing Documentary Credits
  • Bonds and Guarantees
  • Export Credit
  • Insurance and Financing
  • Cash Flow Planning
  • Countertrade and Consignment


Module 6: International Market Entry Strategies

To win at international trade you need a road map to get your products in front of potential buyers. This module will help you chart a course to international markets and negotiate any obstacle. You will cover:

  • Defining Strategic Needs
  • Barriers to Entry
  • Distribution Issues
  • Introduction to Market Entry Strategies
  • Partnering with Foreign Agents and Distributors
  • Foreign Direct Investment and Market Entry
  • Strategic Alliances
  • Investing in International Partnerships
  • Trade Shows
  • Finding the Right Partner
  • Negotiating Partnering Agreements
  • Working with Suppliers
  • Technology Partnering and Managing a Joint Venture
  • Exit Strategies


Module 7: Legal Aspects of International Trade

International trade law is a complex area that can directly affect your success. Legal Aspects of International Trade will give you a management perspective and make you fully aware of the international legal implications of your expansion into the global marketplace. You will cover:

  • An Introduction to Business Law
  • Principles of New Zealand Contract Law
  • International Business Contracts and Conduct
  • Product Liability
  • Resolution of Disputes
  • Sale of Goods
  • International Sale of Goods
  • Agents, Distributors and Franchises
  • Technology and Intellectual Property
  • e-Commerce and the Internet
  • Payment and Finance
  • Carriage of Goods and Insurance
  • Competition and Antitrust Law
  • Public Trade Law


Module 8: International Trade Management

The emergence of a global economy has challenged traditional assumptions about management. International Trade Management will help you to manage your international trading activities more effectively, with an eye to competitive advantage. You will cover:

  • The Global Economy and International Companies
  • Managing the Export Process
  • International Business Planning and Competitive and Business Intelligence
  • Managing for Competitive Advantage
  • Operating an Export Office
  • Outsourcing Operations
  • Managing Strategic Alliances and Virtual Corporations
  • Supply Chain Management
  • International Trade Finance
  • Building an International Workforce
  • Managing Cultural Diversity
  • Managing International Innovation
  • Managing International Assets and Risk

trade and containers.jpg


Continuous Improvement of our courses

Our courses are constantly being up-dated and improved in order to ensure that you get the very best learning experience, and your export business benefits from a real growth.

Practical materials - written by exporters for exporters

Our learning materials have been written by exporters for exporters and are designed to be of use in the workplace. Each module contains templates, checklists and useful documents which you can adapt for your own organisation - saving you valuable time.

What next?

Now you have learned more about course content, why not check out some of the people who have already benefited from the programme: Who has studied with the NZ School of Export?

Got any questions about the course content?

If you have any questions about course content give us a call on 06 356 5656 or email: info@export.ac.nz and we will call you back.

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